The Power of Fashion: How Clothing Can Boost Your Confidence and Self-Esteem

Your choice of clothing isn’t just about what you wear; it’s a reflection of who you are, and it has the remarkable ability to empower and elevate your confidence and self-esteem. 

Personal style serves as a canvas upon which individuals can paint their unique personalities, preferences, and values, making a bold statement about who they are and how they perceive themselves in the world. 

Talking about how clothes can make us feel can be tough sometimes because we all know that what we wear can greatly affect how we feel about ourselves. 

In this blog, we are going to talk about how clothes can make us feel more confident. We’ll cover things like choosing certain clothes, dressing up to feel good, showing who we are, and feeling good about our bodies as it pertains to fashion.

It’s crazy to think that clothing can have a psychological impact your mood and behavior isn’t it?! But, in actuality it’s quite profound. Studies have shown that wearing outfits that make us feel confident and comfortable can positively influence our demeanor, interactions, and overall sense of self-assurance. In addition, wearing specific styles or colors can subtly alter perceptions of oneself and others, with bold and vibrant hues often associated with confidence and vitality, while classic or tailored styles may convey professionalism and competence. A perfect example of this is when you notice someone wearing a business suit. What are your initial impressions? You might think, "This person must be a lawyer, banker, CEO, etc." Similarly, when you see someone in a bright, vibrant outfit, do you automatically think of them as artsy, creative, perhaps an interior decorator, stylist, or art teacher?

Research has further demonstrated that individuals often experience increased self-assurance when wearing attire that aligns with their personal style and makes them feel good about themselves. You might be thinking, "𝑨𝒍𝒍 𝒓𝒊𝒈𝒉𝒕, 𝒕𝒉𝒂𝒕 𝒔𝒐𝒖𝒏𝒅𝒔 𝒇𝒂𝒏𝒕𝒂𝒔𝒕𝒊𝒄. 𝑩𝒖𝒕, 𝒕𝒆𝒍𝒍 𝒎𝒆 𝒘𝒉𝒂𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝑰 𝒘𝒆𝒂𝒓 𝒕𝒐 𝒃𝒐𝒐𝒔𝒕 𝒎𝒚 𝒔𝒆𝒍𝒇-𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆?Starting with well-fitting clothes is a good idea. Choosing clothes that project confidence means paying attention to details, like wearing clothes that fit well and highlights your body type (remember our blogs on body types? They are a great guide to dressing for your body type - click here to find your body type). You should also choose pieces that you feel comfortable in and lastly, make sure you maintain your accessories and hair in a neat and put together manner to present a polished and cohesive look. I've noticed that when I wear an outfit I feel good in, I walk taller and smile more. How about you? Wearing clothes that we feel comfortable in and matches our personality or style helps us feel confident, strong, and ready to face anything.
Expressing individuality through personal style serves is a powerful form of self-expression that allows you to truly showcase your unique personality, values and creativity, ultimately boosting self-esteem and encouraging confidence in who you are. You can embrace your unique tastes and experiment with different fashion choices by:
  • Incorporating statement pieces or accessories that reflect your individuality and personality.
  • Mixing & matching diverse styles, colors, & textures to create unique & personalized outfits.
  • Exploring new trends or fashion influences while staying true to your own preferences & comfort level, allowing for a dynamic & evolving sense of personal style.

Sadly, the pervasive influence of societal beauty standards often leads to unrealistic expectations and can negatively impact our self-esteem and body image, fostering feelings of inadequacy and perpetuating harmful comparisons. This particularly resonates with me. I'm turning 60 this month and struggle with the expectations of societal beauty that women of older age should dress a particular way. I think that society now views the clothing choices of older women with greater acceptance and flexibility. However, we still have a way to go.

As I've gotten older, I've felt more sure about my own style. I care most about feeling good in what I wear. Even if my fashion is different from others my age, I still respect their choices. I stick to my style, not letting what others think change it. Trust me, it hasn't been easy. Remember my blog about the evening I wore a velvet duster to dinner? As I've embraced my style, doubts and unease have often crept in, with my inner voice getting louder. In those moments, I've learned to confront the unease and shift my self-talk towards more positive thoughts. 𝘼𝙣𝙙 𝙬𝙝𝙖𝙩'𝙨 𝙩𝙧𝙪𝙡𝙮 𝙗𝙚𝙖𝙪𝙩𝙞𝙛𝙪𝙡 𝙖𝙗𝙤𝙪𝙩 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙞𝙨.... 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙙𝙤 𝙞𝙩 𝙩𝙤𝙤! With practice, you can effortlessly change those feelings and thoughts. Furthermore, you're not alone... we're here to support you! At Coastal Loft, we're dedicated to championing body positivity and inclusivity in fashion by providing inclusive sizing. Our diverse range of sizes ensures that every customer feels acknowledged and represented. In addition, we use models of different sizes and shapes to show that beauty isn't just one age, size or shape. It's our way of challenging ideas about how we should look.

With all of this in mind, it's important to remember that while fashion boosts confidence by allowing you to express yourself authentically, it's important to recognize that true self-esteem comes from inner acceptance, self-love, and acceptance of one's uniqueness. Apart from external appearance, remember prioritizing 𝒔𝒆𝒍𝒇-𝒄𝒂𝒓𝒆 and 𝒔𝒆𝒍𝒇-𝒍𝒐𝒗𝒆 is essential to developing a positive mindset and fostering a deep sense of self-confidence and fulfillment from within.

To sum up, when we think carefully about what we wear, fashion isn't just about getting dressed. It can help us feel really good about ourselves and show who we are. So, feel good about your own style, because it's a way to express yourself and feel strong. Let fashion show the world who you are and how far you've come in figuring that out.

By staying authentic to who you are, you not only inspire others to do the same but also pave the way for a more inclusive and empowering fashion landscape.

At Coastal Loft, we believe in 𝘥𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘶𝘯𝘢𝘱𝘰𝘭𝘰𝘨𝘦𝘵𝘪𝘤𝘢𝘭𝘭𝘺.










Marsha, Paige & Micki


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